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RCS Business Messaging

Messages that work.
Conversations that convert.

Deliver branded, interactive messages on Android through RCS—rich media, action buttons and verified sender identity, with fallback to SMS where needed.

Explore the conversation ↓
Verified senderRich mediaAction buttons

One message.
A useful next step.

A considered message, a natural reply and a clear handoff. Explore three ways the platform can support your business.

Message workspaceLocal preview

Rich card message

Make the message
feel considered.

Messagerich_update
Message body

Your Order NL-2048 is on the way. Tap below for live tracking or to contact support.

Rich cards include images, action buttons and branded sender identity verified by Google.

NorthlineIllustrative business
Conversation preview

Your Order NL-2048 is on the way. Tap below for live tracking or to contact support.

10:24

Can I change the delivery address?

10:25

Of course. Our team can update the delivery details for you.

10:25
Context ready for your team

No phone number, account or live message is connected.

Keep the conversation.
Carry the context.

A shared inbox and connected tools give people a useful place to step in. Automation supports the handoff.

Alex / Customer enquiry
Customer

I’d like to discuss a new project. Can your team help?

Prepared context

A conversation with a next step.

Interest
New project enquiry
Source
WhatsApp conversation
Next action
Team review

Context attached.Ready for the team.

Messaging starts
with the foundations.

Account setup, useful message design and the right integration. The scope follows your business and your tools.

RCS Business Messaging
Brand verification & sender setup

Register your brand, get Google-verified sender status and configure the business profile that appears to customers alongside your messages.

Rich card & carousel templates

Design single and multi-card messages with images, logos, descriptions and action buttons. Agree templates and media requirements before submission.

Suggested reply & action buttons

Plan the reply buttons, deep links and phone actions that make the next step obvious. Build the suggested action around your customer journey.

SMS fallback configuration

Configure automatic fallback to plain SMS for devices or carriers that don't support RCS. Ensure your messages reach all customers, regardless of capability.

CRM & webhook integration

Connect RCS events—message delivery, button taps, replies—to your CRM and operational tools. Keep customer context together.

Analytics & reporting

Track message delivery, read rates and button engagement. Use RCS-specific metrics to measure performance beyond basic SMS delivery.

Different businesses.
Useful conversations.

Design the journey around the people you serve and the work your team needs to do.

Order confirmations, shipment updates and a straightforward route to product support.

A considered route
to going live.

Set the foundation.

Review your use case, account, number and onboarding requirements.

Connect the workflow.

Prepare messages, integrations and the handoff your team needs.

Test, then launch.

Validate the flow, check access and agree ownership before activation.

What is RCS Business Messaging?

RCS Business Messaging (RBM) is a carrier-supported messaging protocol that delivers rich, interactive messages to Android devices through the native Messages app. It replaces plain SMS with a branded experience: your logo and verified sender name appear on every message, and you can include images, product carousels, quick-reply chips and suggested actions — all without the recipient needing to install an app. As Android market share is dominant globally, RCS reaches a significant portion of mobile users.

What you get

Verified Sender Branding

Your logo, brand name and verified checkmark appear on every message — no spoofing possible.

Rich Media Support

Send images, GIFs, videos, carousels and documents within the message thread.

Quick-Reply Chips

Add suggested replies and action buttons that the recipient taps directly in the message.

Read Receipts & Typing

See when messages are delivered and read — just like a modern chat app.

Fallback to SMS

When RCS is not supported, messages fall back automatically to standard SMS.

Analytics Dashboard

Track delivery, open rates and button interactions for each campaign.

How businesses use it

Retail & E-commerceProduct carousels with images, prices and Buy Now buttons sent directly to the inbox.
Travel & HospitalityBoarding passes, booking confirmations and real-time travel updates with rich visuals.
Financial ServicesStatement summaries, fraud alerts and card spend notifications with branded layouts.
HealthcareAppointment cards with date, doctor name, location and quick-reply confirm/reschedule buttons.

How to get started

01

Register Your Brand

Submit your business details and logo for carrier verification and brand approval.

02

Design Your Messages

Build message templates with our visual editor — no coding needed.

03

Launch & Measure

Send to your audience and track rich engagement metrics in real time.

Clear answers.
Before we connect.

Which devices support RCS?

RCS is available on Android devices with Google Messages as the default SMS app, and on carriers that have enabled the service. We review your target audience and advise on expected reach before implementation.

What happens on devices that don't support RCS?

We configure SMS fallback so your message is delivered to all users. The fallback content is agreed during template design.

Do we need Google approval for our brand?

Yes. RCS Business Messaging requires Google verification. We support the application process; final approval is with Google and is not guaranteed.

How long does onboarding take?

Timelines depend on Google's verification process and carrier enablement. We set expectations based on your market and account requirements at the start of the project.

Can we use RCS alongside WhatsApp or SMS?

Yes. RCS can be part of a multi-channel messaging strategy. We help you plan which channel serves each message type and audience.

Make your next conversation
work better.

Tell us what you need

Let's connect.

Write a project brief ↗