The foundationAudience.
Purpose. Platform.
Purpose. Platform.
Understand
Review the audience, current platform and goals for the email programme.
Email Marketing
Stay relevant.
Stay in touch.
Useful messages, thoughtfully timed. Email strategy, considered design and customer journeys that keep the conversation going.
See what goes into it ↓Tell us about your email goals.
The message.
The moment.
The next step.
A useful email starts long before the inbox. Connect what you say, who needs it and what happens next.
Give the message room to work.
A clear subject, useful copy and a focused layout, checked across desktop and mobile.
Illustrative email workflow · no emails are sent
Template studio
SubjectA little clarity for your next website.Preview text
A considered digital presence starts with a clear purpose.
VATS.STUDIO
THE STUDIO LETTERGood design.
Good design.
With a job
to do.
A clear website makes the next step easier. Start with the message your customers need to hear.
Explore your next website ↗Desktop and mobile review
Audience planning
Opt-in audienceDifferent people.
Different needs.
Different needs.
New subscribersA useful
introduction.
introduction.
Welcome & orientation
Returning customersA relevant
next chapter.
next chapter.
Updates & re-engagement
Audience check
Preference matched ✓Purpose clear ✓Opt-in respected ✓
Welcome journey
HubSpot
HubSpotEntry conditionSubscriber opts in
Welcome emailA clear introduction
Here’s what to expect from us.
Wait · agreed timing
Follow-up emailSomething useful next
A relevant idea, guide or next step.
Before activation
Audience & consent ✓
Timing & exit rules ✓
Message & destination ✓
Journey concept.
Reviewed before it runs.
Before it reaches
the inbox.
The details matter: the sender, the subject, the layout and the next step.
VATS StudioA little clarity for your next website.
A considered digital presence starts with a clear purpose.
THE STUDIO LETTERA useful note.
A useful note.
A clear next step.
Designed to read well. Written to be relevant.
Sender & authentication setup
Subject & preview text
Links & mobile rendering
Preferences & unsubscribe
Illustrative review checklist. Actual tests depend on your platform and setup.
A considered email.
A connected journey.
Strategy, copy, design and automation, shaped around your business and your subscribers.
Campaign strategy & planning
Plan newsletters, launches, seasonal moments and re-engagement around your calendar, audience and business goals.
Email copy & template design
Subject lines, preview text and brand-aligned email layouts with a clear next step. Templates are tested against the agreed email clients and devices.
Segmentation
Define useful groups from available subscriber preferences, behaviour, purchase history and engagement, so messages are relevant to the recipient.
Welcome & nurture sequences
Develop onboarding and follow-up journeys with agreed triggers, timing and exit conditions. Review the sequence before it is activated.
Mailchimp & HubSpot setup
Work with your chosen platform to organise campaigns, templates and automation. Existing access, subscription features and integration requirements are confirmed in the scope.
Reporting & iteration
Review available opens, clicks, unsubscribes and attributed outcomes after campaigns. Interpret tracking limitations and use the findings to improve future messages.
Mailchimp & HubSpot. Built around your existing setup.
- Mailchimp
- HubSpot
Plan with purpose.
Send with care.
The messagePlan.
Write. Design.
Write. Design.
Prepare
Shape the calendar, audience groups, copy and template.
The detailsReview.
Test. Approve.
Test. Approve.
Check
Review rendering, links, preferences and the agreed journey logic.
The next sendReport.
Learn. Refine.
Learn. Refine.
Improve
Learn from campaign reports and refine the next message.
Before we
get going.
Which email platforms do you work with?
Mailchimp and HubSpot are the primary platforms in this service. We confirm the features and integrations available in your account before agreeing the scope.
Do you create the copy and design?
Yes, where included in the scope. We develop subject lines, preview text, message copy and templates around your brand and the purpose of the campaign.
Can you build welcome and nurture emails?
Yes. We map the trigger, audience, timing, follow-up messages and exit conditions, then review the journey before activation.
Can you work with our existing subscriber list?
Yes. We review its structure, subscriber preferences and available data before planning segmentation. The programme is built around genuine opt-ins, not purchased lists.
How do you report performance?
We review the available campaign and journey reports in context, including clicks, unsubscribes and attributed outcomes where tracking is configured. Opens and attribution have limitations, so they are not treated as a complete picture of success.