Set the foundation.
Review your use case, account, number and onboarding requirements.
2-Way SMS
Send it.
Hear back.
Go beyond notifications. Run two-way SMS conversations with customers—confirmation replies, support threads and inbound enquiries—with your team in control.
Explore the conversation ↓Inbound repliesKeyword routingShared inbox
One message.
A useful next step.
A considered message, a natural reply and a clear handoff. Explore three ways the platform can support your business.
Keep the conversation.
Carry the context.
A shared inbox and connected tools give people a useful place to step in. Automation supports the handoff.
Prepared context
A conversation with a next step.
- Interest
- New project enquiry
- Source
- WhatsApp conversation
- Next action
- Team review
Context attached.Ready for the team.
Messaging starts
with the foundations.
Account setup, useful message design and the right integration. The scope follows your business and your tools.
SMS Messaging Platform
Long code & short code setup
Configure the right number type for your use case—long codes for conversational messaging, short codes for high-volume or time-sensitive campaigns—with appropriate carrier registration.
Keyword & reply routing
Define keywords, inbound routing rules and auto-reply sequences. Capture intent from inbound messages and direct them to the right team or workflow.
Shared team inbox
Give your team a single place to handle inbound replies, assign conversations and maintain context. Useful for support, sales and appointment management.
CRM & tool integration
Map inbound and outbound SMS events to your CRM, booking system or helpdesk. Context from SMS conversations stays with the customer record.
Compliance & opt-out handling
Configure STOP handling, opt-out recording and messaging compliance controls appropriate for your market and use case before sending.
Delivery & response analytics
Track send rates, reply rates and inbound message volumes. Use the data to measure campaign performance and refine messaging.
Different businesses.
Useful conversations.
Design the journey around the people you serve and the work your team needs to do.
Order confirmations, shipment updates and a straightforward route to product support.
A considered route
to going live.
Connect the workflow.
Prepare messages, integrations and the handoff your team needs.
Test, then launch.
Validate the flow, check access and agree ownership before activation.
What is 2-Way SMS?
Two-way SMS is a bidirectional messaging service where businesses can both send and receive text messages using a dedicated number — either a long code (a standard 10-digit number) or a short code (a 5–6 digit number for high-volume use). Unlike one-way bulk SMS, two-way SMS enables real conversations: customers can reply, opt in, ask questions, or confirm appointments directly via text.
What you get
Dedicated Long Codes
Personalised 10-digit numbers for 1-to-1 customer conversations and local presence.
High-Volume Short Codes
5-6 digit numbers for mass campaigns, voting, competitions and opt-in collection.
Inbound Message Webhooks
Receive inbound replies via webhook and process them in your CRM or workflow.
Keyword Auto-Responses
Set automated replies triggered by specific keywords (STOP, HELP, YES, INFO).
Conversation Threading
All messages per number are threaded for a clean conversation view.
Opt-In/Out Management
Automatic STOP handling and opt-out list management for compliance.
How businesses use it
Appointment BookingPatients or clients confirm, cancel or reschedule appointments by replying to a text.
Surveys & FeedbackPost-service surveys that customers complete via text reply — higher completion rates than email.
Lead QualificationProspects reply to an initial message and are routed based on their response.
Delivery ConfirmationCustomers confirm receipt, report issues or request re-delivery by text.
How to get started
01
Get Your Number
Choose a long code for conversational use or apply for a short code for campaigns.
02
Set Routing
Configure webhook URLs to receive inbound messages in your system.
03
Start Conversations
Begin sending from the number and receive replies in real time.
Clear answers.
Before we connect.
What is the difference between a long code and a short code?
Long codes are standard 10-digit numbers suited to conversational, lower-volume messaging. Short codes are 5-6 digit numbers better suited to high-volume campaigns. Eligibility and cost differ by market.
Can customers reply to any number we send from?
That depends on the number type and carrier configuration. We review your requirements and confirm which number types support inbound replies in your markets.
How do we manage inbound replies at scale?
Inbox tooling, routing rules and CRM integration are agreed during setup. For higher volumes, we recommend a shared inbox or CRM-connected workflow.
How do we handle STOP and opt-out requests?
Opt-out handling is configured as part of compliance setup. STOP messages are processed according to carrier and regulatory requirements for your market.
Can we use the same number for both outbound and inbound?
Yes, in most configurations. We review the number type, carrier settings and routing before confirming the setup.